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Everyone agrees that necessary as it is to listen to the unconscious, it is not sufficient. The real work begins when the emotion or idea that sprang from the uncharted regions of the psyche is held up to the light of reason, there to be named, classified, puzzled over, and related to other emotions and ideas. It is here that craft comes into play: The writer draws on a huge repertoire of words, expressions, and images used by previous writers, selects the ones most fitting to the present task, and knows how to make up new ones when needed.
— Mihaly Csikszentmihalyi
Creativity, 1996
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