Open Studios Declared Success, Again
The Mission Arts Foundation did a great job of getting the word out, but a lousy job of picking a weekend. Mission Open Studios this year competed with KFOG Kaboom on Saturday and Mother’s Day on Sunday. After a fantastically busy start Friday, there was very low traffic on Saturday. That’s what happens when you try to compete with a free concert and fireworks. Thankfully, Sunday picked up the pace.
I did very well sales-wise, but it’s telling that the majority of my sales this time around were to other artists taking part in Open Studios. There was a lot of barter going on, and I’m sure that’s the result of the low traffic Saturday. Not only do we start to wonder how we’re going to unload the work we’ve brought to sell, we have more time on our hands to look at the other artists’ work when foot traffic is slow.
It’s not all about the sales. You could bring all the artists together for one day and close the studios to the public and it would be a wonderful event. From time to time I get the chance to talk about my work with other artists, exchange ideas and resources, and generally build community ties, but with everyone there all at once it’s a fantastic opportunity. Businesspeople call it networking, but that label seems superficial and inadequate for what goes on between the artists at one of these events. It’s not simply that I can use other artists as connections or get ideas from them; it’s that we get to look at each others work and talk to one another and get down to our processes. We ask each other questions that inspire us to explore avenues we hadn’t thought of.
Perhaps «networking» seems inadequate because it’s not as much a question of furthering a career but of increasing our value. I’ve advised younger colleagues to strengthen their social base to build strategic allies and find hidden opportunities, but I don’t think I’ve ever suggested to anyone in the professional sector that she or he should gladhand colleagues in order to actually become better at what they do. It’s an intriguing idea, and I don’t pretend it’s unique to artists.
I find myself reminded of Covey’s ideas in Seven Habits. Come from authenticity and integrity, interact deeply and empathetically with others, and constantly strive to maintain and improve one’s own capability; that’s the thrust of it, and Covey aims that directly at businesspeople. Perhaps then, the difference is not that the art world is any different from the e‑commerce world, but that my involvement in the e‑commerce world does not come from authenticity and integrity and therefore the rest cannot follow. Perhaps this is an example of seeing an external difference where there’s really a change in perspective. Perhaps programmers and salespeople have these sorts of experience all the time, but I’ve shut myself off from that possibility by presenting myself inauthentically. I don’t know if it’s true, but it seems like a good idea to try out.