My first Open Studios declared success
I’ve been pretty busy over the past few weeks. I’ve been working on a drawing and diving in to that process with a level of discipline that I’ve rarely exhibited, and I’ve been preparing myself for opening my studio to large numbers of people looking to buy or just look at artwork. Traditionally here in San Francisco Open Studios happens each weekend, and my studio is a part of a building with at least fifty other artists, so it’s a good draw.
In December I had a print made of a large digital project. I wanted to see how it would come out, as it involved some experimental processes. I was pretty pleased with the result and rolled the prints up and stored them in a tube for several months. With the opportunity to get my work in front of thousands of people over the course of a weekend, I dug the print out and took it to the frame shop in my neighborhood, who have always done great work for me.
As I mentioned, this was not a small piece. To have it framed and put behind plexiglass was nearly $400, and that’s a price wheedled down from a higher number. It was scheduled to be done the day before the opening party and I didn’t know how I’d pay for it when I put the order in.
I started a new day-job contract a week and a half ago and I’ve still got some deadlines for the contract work I’d been doing since I left the dating website company back in April. Money has been pretty darn tight around here and will continue to be until I get my first check from the new contract, which is still a week and a half away. Even then it will probably be a couple of months before I’m really caught up. So you can imagine the deep breath I took before I told the framer to go ahead and do it.
There have been other preparations that I’ve had to do to get ready for this weekend. I pretty much spent every evening over at the studio and I took a day off from the new contract to do work on the old one so that I could get a last-minute check from that client on the day I went to the frame shop to pick up the work. It was very stressful and I didn’t know whether it was all going to come together, but I picked the framed piece up Thursday night and got it onto my assigned wallspace.
The piece in question started life as a digital photograph. Through a fairly complicated process similar to color separation for magazines and newspapers I turned it into a large matrix of colored lines that still appears from a distance to be the image it was originally. Here is a small detail (click on this small representation to the right)
This was imaged onto photographic paper at 48 inches by 60 inches. You don’t have to be very close to it to see the lines that make it up, but from several paces back the image becomes clear. I’d thought it would be interesting to watch the piece change as one approaches or steps back, but I’d never really been able to test out the success of the work. I’d seen it rolled out on a table, I’d seen the smaller-scale prints, I knew that in principle it should appear like I hoped it would, but until I got the piece up on the wall, I never really knew that it works.
And here it is (again, click to see it more clearly):
It’s a fairly imposing piece and commands attention. It’s pretty darn big. I gave it a significant (but not unreasonable) price tag and then showed up Friday night, all day Saturday and Sunday. On Friday I was asked to explain the work, and after the gentleman asked the price he asked for my contact information. He may never call or write, may never come through, but the fact that I had what appeared to be a serious inquiry. There were a number of others through the weekend, but none seemed as serious.
However, I had some more work up on the walls inside the studio. My pen and ink work didn’t generate any sales nibbles, although one person seemed on the fence about an etching I made a few years ago. What sold? My toy dinosaur photos. (Two of them can be seen here and here) I put four matted 8″ x 12″ photos up and sold one set and two singles, one without a mat and the other with an inexpensive wood frame.
So in the end, after all that work and three days of showing, I had gross reciepts of two hundred and ten dollars. That’s not supporting me, for sure, but I’m pretty pleased about it. It more than pays for my rent on the studio space. Granted, that’s only this month and there aren’t shows like this every month, but it’s a start. The important thing is that I got a chance to get my work out in front of people and talk about it, get my cards out there and my artists statement. I’ve collected email addresses of people that visited the studio, and particularly of the ones that made purchases, so that I can let them know of upcoming events or shows where they or their friends might want to buy more work. Furthermore, I got to see interest in my work, and who knows? Maybe the fellow who showed up the first night was serious. I didn’t expect to make money this weekend, I just expected to get the experience of doing the work of showing my work and getting my name and ideas out there. I made an entrance into the San Francisco art scene, if you will. Every journey starts somewhere and this chapter of mine started here, this weekend.
Hey, sorry I didn’t make it
Hey, sorry I didn’t make it down last weekend — I was running around in circles tearing out my hair over crazy wedding stuff.