A friend on Facebook recently asked why anyone would use bespoke when custom is a perfectly good word. The post sparked a flurry of responses about the faddish use of bespoke and its use to put on airs. I was reminded me that I looked up bespoke in the dictionary less than a year ago. My too-infrequently followed rule here is to write an entry when I look a word up in the dictionary, so I am responding here.
I looked