It seems a little strange to refer to Das Keyboard as «the Das Keyboard» because of course «das» means «the». It’s something like asking for the «hot salsa picante sauce», except that «keyboard» is not German for «keyboard», placing Das Keyboard firmly in the realm of branding. Das Keyboard isn’t even made by a German company — the keyboards are manufactured in Taiwan and they are designed and sold by a company in Austin Texas.1
This is perhaps a … Read the rest





